Marketing

• Provide strategic planning, project management, and expertise in best practices to guide the creation of marketing collateral across a variety of platforms

• Develop strategic, integrated marketing plans for recruitment, advertising, advocacy, initiatives, events, etc.

• Create cohesive marketing campaigns for internal and external audiences

• Manage digital and print collateral requests including but not limited to digital graphics, signage, flyers, digital displays (eboards), invitations, postcards, brochures, reports, magazines, and newsletters 

• Ensure consistent branding

• Brainstorm design concepts for collateral

• Lend guidance in developing looks for approved areas 

• Liaise between client and design, editorial, web, media, photo, and/or video

• Develop content and coordinate editing, if needed

• Direct stylized photography for marketing initiatives; cull and coordinate photo assets, if needed

• Order promotional items

• Prepare and distribute approved campuswide emails

External Marketing 

• Provide consultation with school, dean, director, or department lead to plan external marketing and communications that provide positive image of school/institute, and generate knowledge and support of the institution's initiatives, furthering the attainment of its mission
• Advise on advertising, digital marketing, brand development, and deliverables on subjects such as education, student recruitment, scientific endeavors, and community outreach to various audiences
• Provide subject matter expertise on strategic marketing, external marketing, advertising, and digital marketing and on executing marketing strategies, tactics, and best practices
• Provide guidance on identifying marketing opportunities that align with department or school business goals
• Advise on the management of marketing and external campaigns including campaign development, managing workflow, planning special events, and working with vendors to ensure marketing and communications goals and objectives are achieved
• Advise on measuring and analyzing the performance of marketing strategies and tactics
• Advise on building partnership relationships with external organizations or corporations to advance the mission and programs of the school or UMB
• Provide market research and analysis
• Provide guidance, best practices, and recommendations on digital display usage
• Advise on changing technologies and new trends for external marketing and digital marketing.

When you have been approved to work with CPA to create a look for your school, unit, or department, you will receive three initial designs. After selecting one design, you will be allowed to submit three rounds of revisions. Work beyond that is billable.