Content Types are the building blocks that make up your web pages. Please explore the content types below, and click the links for detailed usage instructions.
Basic Building Blocks
Use these content types as the basic building blocks of your site.
Content Types
2025 Web Redesign Transition
New website templates are being introduced for 2025. Not all information in the UMB Website Manual has been updated yet, and may still refer to the pre-2025 templates.
General Content
General content such as paragraphs, images, and links. This is the most commonly used, general-purpose content type.
General ContentGeneral Header
A stand-alone title. Position this content type above groups of other content types, such as Thumbnail List Item or Expandable Content, to give them a title.
General HeaderDraw Attention
Highlight information with these high-profile content types.
Announcement
An attention-grabbing announcement.
AnnouncementCall to Action
An attention-grabbing call to action. Use only on landing pages.
Call to ActionImage and Text Feature
An eye-catching image accompanied by a title, text, and link(s).
Image and Text FeatureQuote
Highlight a meaningful quote or testimonial. Use only on landing pages.
QuoteImages and Video
Would you like to feature an image or video? Build a whole gallery? Check out what the following content types have to offer.
Image Gallery
Display a collection of images in a visually appealing manner. Add multiple Image Gallery Items in a sequence to create a gallery.
Image GalleryEmbedded Video
Embed a video from a video platform such as Youtube.
Embedded VideoStay Organized
Do you have a series of small sections of content that are related in topic? If so, use one of the following content types to showcase them together in an organized manner.
Article
A title with blurb and/or image. Viewers can click this to view the full article.
ArticleExpandable Content
A block of text that can be revealed and hidden on click.
Expandable ContentThree Column Content
Displays three separate bodies of content side by side.
Three Column ContentThumbnail List
A thumbnail image accompanied by text. Multiple instances of this content type can be used in succession to create a list.
Thumbnail ListTiled Gallery
Display cards of information in a masonry-style layout. Multiple instances of this content type can be used in succession to create a gallery.
Tiled GalleryTimeline
Display information in chronological or sequential order. Multiple instances of this content type can be used in succession to create a continuous timeline.
TimelineTwo Column Content
Displays two separate bodies of content side by side.
Two Column ContentNavigate
Share resources on other web pages.
Related Resources
A list of links to relevant web pages and other resources.
Related ResourcesButton Menu
Adds a row of button links to the page.
Button menuPromotional Badges
A small promotional image that links to another page.
Promotional BadgesTell Us About You
Use these content types to help your viewers connect with you.
Contact Box
A standardized display of contact information for offices and departments.
Contact BoxContact + Related Resources
Combines the features of the contact box and related resources content types.
Contact + Related ResourcesPeople Listing
List a person on your website. Can include their portrait, title(s), contact information, and bio.
People ListingSpecial Functionality
Are you looking for some special functionality? The content types below offer some dynamic options.
Dynamic Table
Present data in a filterable, sortable table. Use with the Dynamic Table Row content type.
Dynamic TableElm Calendar Feed
Display a feed of upcoming events from the Elm Calendar, UMB's shared University-wide events calendar.
Elm Calendar FeedWufoo embed
Embed a Wufoo form. You will need the form's ID code, a string of around 15 numbers and/or letters which can be found in the form's embed code from wufoo.com.
Wufoo EmbedContact
Communications and Public Affairs Web Team
Communications and Public Affairs
220 Arch St.
13th Floor
Baltimore, MD 21201
