The Office of Communications and Public Affairs is dedicated to promoting the University of Maryland, Baltimore (UMB) and telling its remarkable stories. We provide media relations, branding, strategic planning, writing, editing, design, marketing, special event planning, and web communications services Universitywide.

Areas of Expertise


Brand example of UMB logo pins

‌‌Presenting a consistent, unique, and unified identity is just the tip of the iceberg in cultivating the UMB brand.

Digital Marketing and Social Media

Digital Media

The Digital Marketing Team promotes the University to internal and external audiences through digital media channels such as social media, display advertising, TV and radio advertising, and more.


Example of marketing collateral

CPA is your source for project management, marketing plans, and production.


Media Relations

Look to us for media monitoring and outreach, social media expertise, and news coverage.


Person using a laptop

‌‌CPA builds and engages the community through a variety of UMB Web Communications.


Writing and Editing - Communications Toolbox Banner

Our writing team produces stories that are informative and entertaining and our editors unearth hidden errors and do total rewrites when needed.

We Focus on Strategy

We will help your team set priorities, focus energy and resources, strengthen your processes and ensure that your team members have all of the tools necessary to accomplish your goals. Effective strategic planning articulates not only where your team is going and the actions needed to make progress, but also how your team will know if its efforts are successful.


We set and communicate clear standards, we hold clients, colleagues, and ourselves responsible, and we share our communications tools to foster a culture of accountability and transparency.


We cultivate a culture of civility, respect, and honesty that benefits co-workers, colleagues, and clients, keeping in mind that communication is a cooperative venture.


We value the respect, camaraderie, and solutions that result from a team approach to meeting shared Universitywide goals.


We celebrate the individuality of diverse communities and cultures, practicing inclusion and showing sensitivity to everyone we encounter.


We meet clients’ expectations with strategy, collaboration, and creativity to excel and remain nimble.


We exemplify both broad-based and specialized knowledge critical to communicate UMB’s mission, incorporating industry standards and best practices.