Marketing and Design

Hands-on planning, design, and production for your marketing materials.

• Strategy and project management: Plan and oversee your marketing project from concept through launch
• Campaign development: Build integrated marketing plans for recruitment, advocacy, events, and initiatives
• Design and branding: Develop creative concepts and ensure consistent, on-brand execution
• Collateral production: Create digital graphics, signage, flyers, eboards, brochures, invitations, and publications
• Content and editing: Write and coordinate editorial content for your materials
• Photography direction: Plan stylized photo shoots and coordinate photo assets
• Promotional items and Univertsitywide emails: Order branded merchandise and distribute approved emails to the University

Advisory support for school, unit, and department leaders shaping their marketing direction.

• Strategic consulting: Partner with deans, directors, and department leads to plan marketing and communications strategy
• Recruitment and outreach strategy: Advise on student recruitment, education, and community outreach initiatives
• Brand and digital marketing guidance: Guide advertising, brand development, and digital marketing decisions, including emerging trends and technologies
• Campaign management support: Advise on workflow, event planning, and vendor coordination for external campaigns
• Research and performance analysis: Provide market research and evaluate marketing strategy effectiveness
• Partnership development: Guide efforts to build relationships with external organizations and corporations
• Digital display strategy: Recommend best practices for digital signage and display usage

When you have been approved to work with OCPA to create a look for your school, unit, or department, you will receive three initial designs. After selecting one design, you will be allowed to submit three rounds of revisions. Work beyond that is billable.