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Branding Hub

The Power of Brand Consistency at UMB

Every communication tells the UMB story. A strong brand is more than a logo or visual identity. By presenting a consistent brand, we build trust, strengthen our reputation, and maximize the impact of our message.

This branding hub provides the tools, guidelines, and support you need to create on-brand communications. Our Brand Manager is here to help ensure every piece reflects the quality and identity of our University.

What is Branding?

When you say “brand,” you most immediately think about logos, colors, or fonts. But a brand of a university is much more — it’s an entire structure, the images, messaging, and way of thinking of the university community. It’s about style and consistency. Brand consistency among all schools and teams at UMB ensures a solid image and solidifies name recognition to our community.

  • Anyone who communicates on UMB’s behalf should find this guide to be a helpful resource.
  • Schools and departments can use this guide to help to focus their initiatives.
  • Communicators can use it to provide examples for the creation of new and impactful marketing.
  • Writers can use it for inspiration when creating stories about the achievements of UMB.
  • Designers can use it as a guide about UMB typography, colors, photography, and design styles.

We all want to share compelling stories about UMB. While there are many different internal and external audiences, the tools in this guide should help each of us present the UMB story consistently so we will collectively and individually benefit from being part of the story.

TO CLARIFY: UMB’s strengths, advantages, contributions, and capabilities

TO ENSURE: Key themes are present in all communications to all audiences

TO ENCOURAGE: Internal and external champions for UMB

TO REAFFIRM: Our core values of Respect and Integrity, Well-Being and Sustainability, Equity and Justice, and Innovation and Discovery

Areas of the Brand

Contact

Communications and Public Affairs

220 Arch St.
13th Floor
Baltimore, MD 21201

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Fill out our work request form to get in touch with our project managers.

Related Information

Work Requests Digital Accessibility Brand Essentials Submission Guidelines

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