This section provides everything you need to use the University of Maryland, Baltimore brand correctly. On these pages you will find guidance on logo usage and brand standards. You can also download approved logos, templates, and specialty logo collections.
Logos
UMB logos are essential elements of the University’s visual identity and help communicate the relationship between the University, its schools, and affiliated entities. Approved logos are available for different audiences, programs, and collaborations to ensure consistent and recognizable representation of the UMB brand.
Use the appropriate logo based on the purpose of your communication and the entities being represented. The Logo Guidelines page contains guidance on selecting the correct logo and understanding logo hierarchy.
Approved logos are available for download in a variety of formats to support digital communications, presentations, and professional printing.
Templates
UMB templates provide a consistent starting point for creating branded communications while maintaining the University’s visual identity. Templates are available for commonly used materials, including presentations, flyers, virtual backgrounds, and other communications.
Use approved templates to create materials that align with UMB’s brand standards. Available templates can be downloaded and customized for your communication needs.
