Launching a New UMB Podcast

All University of Maryland, Baltimore (UMB)-affiliated podcasts require approval before launch. Before creating a podcast feed, artwork, hosting account, or promotional materials, complete the Podcast Request Form and submit it to the Office of Communications and Public Affairs (OCPA).

The request process helps ensure your podcast:

  • Supports UMB’s mission and communications goals
  • Has a defined audience and purpose
  • Meets branding and accessibility requirements
  • Uses appropriate technology and hosting solutions
  • Has a sustainable production and staffing plan
  • Includes appropriate review and approval workflows

Before completing the form, be prepared to provide:

Basic Information

  • Proposed podcast title
  • Sponsoring school, department, center, institute, program, or office
  • Executive sponsor
  • Show manager or executive producer
  • Host(s)
  • Producer/editor
  • Proposed launch date
  • Publishing schedule
  • Podcast format (audio, video, or both)

Strategic Purpose

  • Purpose of the podcast
  • Primary audience
  • Secondary audience(s)
  • Communications goals
  • Why a podcast is the right format

Editorial Plan

  • Podcast format
  • Expected episode length
  • Publishing cadence
  • Planned topics
  • Anticipated guest types

Branding

  • Draft show description
  • Proposed affiliation language
  • Draft artwork
  • Proposed intro/outro language

Accessibility

  • Transcript workflow
  • Caption workflow
  • Accessibility responsibilities

Technology

  • Recording platform
  • Editing software
  • Storage location
  • Hosting platform
  • Planned use of artificial intelligence tools

Staffing and Budget

  • Equipment needs
  • Funding source
  • Staffing plan
  • Sustainability plan

Submit Your Request

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