The “Master Brand” University of Maryland logo will be used for programs, projects, and collaborations that encompass the University and UMMC.
The UMB logo will be used as the “Master Brand” when referring to the University’s physical location in Baltimore and for programs, projects, and collaborations that encompass more than one school or entity within the University.
The UMMC logo will be used to represent the collective patient care and clinical research activities that take place within the UMMC setting and/or any of its facilities, programs, centers, or departments.
Using the “U” as a Guide
When placing the University of Maryland, Baltimore logo or any school logo next to copy or other graphics, please use the recommended safety zone around the perimeter of the logo.
The safety zone is based on the height of the “U” in the word University.
The distance should be spaced from the lowest point of the logo.
Master School Logo
Audience: External and internal
This logo is to be used to represent the school. When you are referencing the school overall, a department, or if more than one center/institute within the school is being represented in your communications, you will use this logo
Center/Institute Logos for Schools
Audience: External and internal
This logo is to be used to represent a specific center/institute within the school. This is only for centers/institutes that have been granted official status by the Office of the President per the guidelines of the University of Maryland, Baltimore Policy: IV - 1.00(A).
Department/Program Logos for Schools
Audience: Internal only
This logo is to be used to represent a specific department/program within the school. This logo is for internal audiences only.
