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Logo Guidelines

Our brand hierarchy identifies which logo to use based on the audience of your communications. Only one logo should appear on any given communication, and understanding the relationships and entities among UMB and the University of Maryland Medical Center (UMMC) will help you to determine who your audience is and what logo to use. If multiple entities are involved in a particular project, the broadest and most inclusive logo will be used.

UMB departments, centers, and institutions are not allowed to create their own logos. Only the UMB Office of Communications and Public Affairs and approved communications departments can create official logos for use.

Understanding Logos and File Types

Only OCPA can provide official UMB logos. Logos must not be altered or rearranged in any way. If you work with external vendors, ensure they follow all University brand standards. Questions? Contact branding@umaryland.edu.

UMB logos come in three main file types:

  • .JPG – Standard use where transparency is not needed
  • .PNG – Best for digital use when a transparent background is needed
  • .EPS – Ideal for printing and vendor use; scalable without losing quality (Note: This file may not open on all computers, but vendors will be able to use it.)

Choosing the Right Logo

A master brand is the primary logo used to represent the University or one of its schools, depending on the subject and audience. Use the guidance below to determine which logo is appropriate for your communication.

  • University of Maryland logo

    Collaborative Logo

    The “Master Brand” University of Maryland logo will be used for programs, projects, and collaborations that encompass the University and UMMC.

  • UMB logo

    University Logo

    The UMB logo will be used as the “Master Brand” when referring to the University’s physical location in Baltimore and for programs, projects, and collaborations that encompass more than one school or entity within the University.

  • Medical Center Logo

    Medical Center Logo

    The UMMC logo will be used to represent the collective patient care and clinical research activities that take place within the UMMC setting and/or any of its facilities, programs, centers, or departments.

  • University of Maryland, Baltimore

    • University of Maryland School of Dentistry
    • University of Maryland School of Graduate Studies
    • University of Maryland Francis King Carey School of Law
    • University of Maryland School of Medicine
    • University of Maryland School of Pharmacy
    • University of Maryland School of Nursing
    • University of Maryland School of Social Work

  • University of Maryland Medical Center

    • R Adams Cowley Shock Trauma Center at the University of Maryland
    • University of Maryland Children’s Hospital
    • University of Maryland Marlene and Stewart Greenebaum Comprehensive Cancer Center

A school logo will be used as the “Master Brand”:

  • when referring to the school as a whole
  • when referring to more than one official center/institute within the school
  • when referring to multiple departments within the school
  • when referring to a singular department to an external audience

When should you use a department/program logo?

Permitted:

  • Promotional items
  • Spirit wear/T-shirts
  • Internal flyers/marketing materials
  • Internal banners/pull-up banners
  • Internal presentations/PowerPoints
  • Industry-specific event displays/table drapes
  • Internal signage

Do not use a department or program logo for:

  • Branded stationery
  • Business cards
  • Letterhead
  • Envelopes

Use the Master School logo for these materials.

Ampersands

  • An ampersand (&) is not permitted to be used in any UMB logo or logo text lockup.
  • UMB departments, centers, and institutions are not allowed to create their own logos. Only the UMB Office of Communications and Public Affairs and approved communications departments can create official logos for use

The University of Maryland, Baltimore Logo

The UMB logo is a graphic mark used by the University to identify the UMB brand. It is a stylized drawing of UMB’s Davidge Hall with the name of the University locked up with the Davidge Hall mark.

The logo is a registered federal trademark owned by UMB.

The UMB logo will be used as the “Master Brand” when referring to the University’s physical location in Baltimore and for programs, projects, and collaborations that encompass more than one school or entity within the University.

  • Horizontal

    UMB logo

  • Centered

    UMB logo centered

  • Stacked

    UMB Logo Stacked

Clear Space

  • Clear Space Example

  • Using the “U” as a Guide

    When placing the University of Maryland, Baltimore logo or any school logo next to copy or other graphics, please use the recommended safety zone around the perimeter of the logo.

    The safety zone is based on the height of the “U” in the word University.

    The distance should be spaced from the lowest point of the logo.

Hierarchy

  • Master School Logo
    Audience: External and internal
    This logo is to be used to represent the school. When you are referencing the school overall, a department, or if more than one center/institute within the school is being represented in your communications, you will use this logo

  • Hierarchy within the School_1

  • Center/Institute Logos for Schools
    Audience: External and internal
    This logo is to be used to represent a specific center/institute within the school. This is only for centers/institutes that have been granted official status by the Office of the President per the guidelines of the University of Maryland, Baltimore Policy: IV - 1.00(A).

  • Center/Institute Logos for Schools

  • Department/Program Logos for Schools
    Audience: Internal only
    This logo is to be used to represent a specific department/program within the school. This logo is for internal audiences only.

  • Brand Hierarchy Example

Contact

Office of Communications and Public Affairs

220 Arch St.
Baltimore, MD 21201

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Related Information

Work Requests Digital Accessibility Brand Essentials Submission Guidelines

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