Guides and Best Practices

Learn best practices for creating engaging, on-brand content across UMB social media channels.

Plan, build, and manage effective websites with guidance on strategy, CMS training, and web best practices.

Learn how to choose the right distribution channel for your message, from The Elm to targeted and universitywide email communications.

Use the Email Standards to follow guidelines and best practices for creating professional, consistent email communications that provide all necessary contact information.

Explore guidance for planning, producing, and promoting podcasts that reflect UMB's mission and brand.

Write compelling blog posts that inform, engage, and align with university communications standards.

Promote events by submitting them to UMB's official university calendar.

Selected content from The Elm is featured in Elm Weekly and shared directly with the UMB community.

Submit news, stories, announcements, accolades, and features for the broader UMB community.

Follow these style rules for all UMB website content. These conventions are required to ensure clarity, consistency, and professionalism across the web.

Use the Print Style Guide to explore guidelines and best practices for creating effective, consistent, and professional print materials.

Go to the UMB Web Manual, where you can explore in-depth guidelines, tips, and best practices to create effective content, engage your audience, and meet your goals.

Create effective digital signage and submit content for display across campus.

Access guidance for organizing, storing, and managing electronic documents effectively.

Strengthen your communications with messaging that is clear, consistent, and audience-focused.