Please also refer to our accessibility guidelines for images on the web.
Web Image Specifications "Cheat Sheet"
Umaryland.edu
UMB homepage hero image
The primary image should be 1920 x 1200 pixels.
If possible, also provide the following alternative versions:
- 800 x 1200 pixels
- 2560 x 1600 pixels
These alternative versions should be the exact same image, but cropped and resized.
The image should include no text.
Sub site hero image
The primary image should be 1920 x 1080 pixels.
If possible, also provide the following alternative versions:
- 1024 x 768 pixels
- 2560 x 1000 pixels
These alternative versions should be the exact same image, but cropped and resized.
The image should include no text.
Article
Recommended dimensions are 1000 x 500 pixels. There is no mandated aspect ratio (the image can be taller or wider than the recommendation), but landscape orientation is recommended.
Image and text feature
Standard images should be 900 x 700 pixels. Tall images should be 900 x 1200 pixels.
Image gallery
The image should be 1200 x 800 pixels.
People Listing
The portrait image should be 400 pixels wide and 400-600 pixels tall.
Thumbnail list
If the Small Image option is selected, images should be 250 x 250 pixels. If the Large Image option is selected, images should be 900 x 900 pixels.
Tiled gallery
The image should be 600 pixels wide. There is no mandated aspect ratio.
Timeline
The image should be 900 pixels wide. There is no mandated aspect ratio.
General content
The image should be 1920 pixels wide to fill the entire width of the main content column on the majority of devices. Landscape orientation recommended.
Two column content
Images should be at least 800 x 600 pixels.
Three column content
Images should be 800 x 600 pixels.
News
Homepage images and/or inline images should be 1000 x 750 pixels.
Vertical homepage images should be 1000 x 1200 pixels.
The Elm
The Elm Calendar
Calendar events
Maximum 363px wide (if the image is entered into the Event Image field)
690px wide (if the image is meant to fill the width of the main content column)
The image can be any height.
Social media
Event Cover Photo: 1930 x 1080
Recommended upload size of 1930 x 1080 pixels
Minimum dimensions are 400 x 150 pixels
Aspect ratio is 16:9
Shared Image (in a post): 1,200 X 630 pixels, 1080 X 1080 pixels or 1080 X 1350 pixels
Recommended upload size of 1,200 x 630 pixels.
Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1).
Will appear on page at a max width of 504 pixels (will scale to a max of 1:1).
Shared Link Image (in post): 1,200 x 630
Recommended upload size of 1,200 x 628 pixels.
Small Square Photo in Link Preview: Minimum 154 x 154px in feed.
Small Square Photo in Link Preview: Minimum 116 x 116 on page.
Full Size Rectangular Photo in Link Preview: Minimum 470 x 246 pixels in feed.
Full Size Rectangular Photo in Link Preview: Minimum 484 x 252 on page.
Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.
Other Facebook Image and Video Sizes:
- Facebook group cover image size: 1640 x 856 pixels
- Facebook video size: 1280 x 720 pixels
- Maximum Facebook video length: 240 minutes
- Facebook image ad size: 1200 x 628 pixels
- Facebook video ad size: 1080 x 1350 pixels, at least 1080 x 1080 pixels, ratios from 16:9 to 9:16 are also supported
- Facebook Story ad size: 1080 x 1920 pixels
- Facebook Messenger image ad size: 1200 x 628 pixels
- Facebook Reels: 1080 × 1920 pixels
X
X In-stream Photo Size: 1200 X 675 pixels or 675 X 1200 pixels
Maximum amount of photos per post is 4.
Maximum file size 5 MB on mobile app and 15MB on the web.
Image types include: JPG, GIF or PNG.
Profile photo: 400 x 400 (displays at 200 x 200)
Square Image recommended 400 x 400 pixels.
Maximum file size 2 MB.
Image types include: JPG, GIF or PNG.
Header/Cover Image: 1,500 x 500
Recommended 1,500 x 500 pixels.
Maximum file size of 5 MB.
Image types include: JPG, GIF or PNG.
Video 1280 x 1024 (default)
Other sizes: 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait)
Minimum 32 x 32 pixels
Maximum length 140 seconds or 10 Minutes with X Premium
Maximum size 512 MB
Frames: 30 FPS, 60 FPS recommended; 60 FPS maximum
File format: .mp4 for desktop and .mp4 and .mov for mobile; H264 Codec
Advanced formatting information can be found here.
Animated GIF 1280 x 1080
Maximum frames 350
Maximum 15MB
Other X Sizes:
- X image size for ads: 800 x 418px (Website card), 800 x 800px (App card image), 800 x 800px (Carousels), 800 x 418px (Direct Message card), 800 x 418px (Conversation card)
- Xad size (video): 720 x 720px (square), 1280 x 720px (landscape), 720 x 1280px (portrait); length: 12 seconds or less (recommended), 2 minutes and 20 seconds (maximum)
Profile Picture: 110 x 110
Appear on your profile at 110 x 110 pixels.
Square photo: make sure to maintain an aspect ratio of 1:1.
Photo and Video Size: 1080 x 1350 (feed), 1080 x 1080 (square); 1080 x 1920 (Reels and Stories);
The sizes of Instagram images are now flexible to fit three different dimensions.
These dimensions are acceptable for Instagram carousel posts and carousel ads.
Instagram Stories: 1080 x 1920
Recommended resolution is 1080 x 1920.
Minimum resolution is 600 x 1067.
Aspect ratio is 9:16.
Max file size is 4GB.
Other Instagram Sizes
- Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
- Instagram Reels and Threads: 1080 x 1920 pixels
LinkedIn Post Size: 1080 X 1080 pixels, or 1080 X 1350 pixels or 1920 X 1080 pixels or 1080 X 566 pixels
Maximum file size 100MB
Image and file types include: PNG, JPG, GIF, doc/docx, pdf, or ppt/pptx.
Company Logo Image: 300 x 300 pixels
Recommended 300 x 300 pixels.
Minimum 300 x 300 pixels.
Maximum 4MB (Square layout).
Image types include: PNG, JPG or GIF.
Square Logo: 60 x 60 pixels
This is the brand image that shows up when your company is searched. Make sure you use something recognizable to your brand let customers know which company is yours.
60 x 60 pixels (resized to fit).
Maximum 2MB.
Image types include: PNG, JPG or GIF.
Company Cover Image: 1128 x 191
Hero Image for Company Pages: 1128 x 376 pixels
The Hero image only appears if your page has a Life tab. This is part of the paid recruitment service package.
Other LinkedIn image and video sizes:
- LinkedIn Stories image size: 1080 x 1920px
- LinkedIn video size: Between 256x144 px and 4096x2304 px / between 1:2.4 and 2.4:1 aspect ratio
- Maximum LinkedIn video length: 10 minutes
Youtube
Profile Picture: 800 x 800
JPG, BMP, PNG, or GIF (not animated) are accepted formats
Profile picture will be cropped into a circle and rendered at 98x98 pixels
Channel Cover Image: 2560 x 1440
Maximum 6MB
Will appear as 1546 x 423 pixels on smartphones
Video Preview Thumbnails: 1280 x 720
Maximum 2MB
Minimum width 640 pixels
YouTube Standard video: minimum dimension is 426 x 240px, maximum dimension is 3840 x 2160px; aspect ratio of 16:9
Safe area for text and logos (that will display on all devices): 1546 x 423 pixels
Banner image: 2048 x 1152
Aspect ratio 16:9
UMB Mobile App
Images for mobile app notifications should have a width of 800px minimum, but 1200px is recommended. While images can be any height, use the preferred sizes below. Landscape format is recommended. The file size should remain below 2mb.
If you have already created (or plan to create) any of the following, consider repurposing them:
- 800 x 450 px (Resized from 1920x1080 px digital display image to bring file under 2mb. Remove QR code.)
- 1022 x 400 px (Standard slideshow, no left column)
- 1200 X 630 px (Facebook shared image in post)
- 1200 X 628 px (Facebook shared link in a post)
- 1500 x 450 px (UMB homepage slideshow)
Contact
Communications and Public Affairs
220 Arch St.
13th Floor
Baltimore, MD 21201
Fill out our work request form to get in touch with our project managers.