Digital display monitors are located in throughout campus in buildings and parking structures. These displays are tools used to communicate news, events, and information relevant to the University of Maryland, Baltimore community. We encourage faculty, staff, and students to use the signs to communicate to a wide audience.
Please use the Digital Display Request to submit and upload content. Please review the Digital Display Guidelines below before submitting.
Overview
- To submit a request to have your ad display on a digital board, please see the Digital Display request.
- The University of Maryland, Baltimore (UMB) provides digital signage as a tool to communicate news, events, emergencies, and information relevant to the University community.
- Digital displays and eboards in the lobbies of UMB buildings provide an opportunity to publicize University events in a highly visible and engaging manner.
- UMB’s digital signage standard is “AppSpace,” which enables individuals with access to the system to post messages specifically intended for school or department audiences and/or for the University community at-large.
- Office of Communications and Public Affairs and Department of Police and Public Safety personnel also have system access to post important UMB information and critical broadcasts to the University community.
- All informational postings will use this digital signage standard. For digital signage technical and equipment information, visit the Digital Signage page on the Center for Information Technology Services website.
Accessibility Standards
All displayed digital content must adhere to WCAG 2.1 Level AA accessibility standards. Refer to the guidance for creating accessible digital displays in UMB’s Digital Accessibility website.
Content Guidelines
- Text must be clear, concise, and accurate.
- All content should follow the UMB Editorial Style Guide for the Web.
- Information should be:
- Open to the University community, and/or
- Relevant to individuals who work in or visit a building with digital signage.
- When possible, direct viewers to a website for detailed information.
- Submissions must include a full-text version of the display content.
Required Information for Events
When promoting an event, signage must include:
- Who (sponsoring department or organization)
- What
- Where
- When
- Registration link
Restrictions
Promotion of the following is prohibited:
- Invitation only lectures, seminars, or symposia
- Faculty, staff, or student events at other institutions or locations
- Closed faculty, staff, or student meetings
- Advertisements, commercials, or endorsements
- Promotions for external institutions or organizations
Creative and Branding Recommendations
Color Usage
Background and font colors must be selected carefully. Insufficient contrast can make content difficult to read. Use the UMB color palette whenever possible.
Logos
- The University or school logo must be included in every digital display.
- Use only official logos available in the Downloads section of the Office of Communications and Public Affairs (OCPA) website.
- Do not create or modify logos.
- Follow OCPA Branding Guidelines.
File Format and Naming
- File format: JPEG only
- File naming: Slide title must be included in the file name
- Example: SMC_HealthFair.jpg
Digital Display Sizes
Display Dimensions
- Horizontal displays: 1920 x 1080
- Vertical displays: 1080 x 1920
Sizes by Location
- BioPark (1920 x 1080)
- Dental Museum (1080 x 1920)
- Health Sciences and Human Services Library (1920 x 1080)
- Lexington/Saratoga Buildings (1920 x 1080)
- Parking — Horizontal (1920 x 1080)
- Parking — Vertical (1080 x 1920)
- School of Dentistry (1920 x 1080)
- School of Law (1920 x 1080)
- School of Medicine (1920 x 1080)
- School of Nursing (1920 x 1080)
- School of Pharmacy (1920 x 1080)
- School of Social Work (1920 x 1080)
- SMC Campus Center (1920 x 1080)
- Community Engagement Center (1920 x 1080)
Requesting a Sign Placement
- Digital signage must be submitted at least three (3) business days before the requested start date. All submissions must include an end date, not to exceed three (3) weeks.
- Event signage may begin up to 10 days prior to the event and must end on or before the event date.
Emergency Situations
In emergency situations (such as on campus violence or inclement weather), digital signage content may be overridden to display emergency messaging. Emergency communication system administrators initiate all emergency signage.
Technical Support
For submission issues with the Digital Display Request portal or questions on Appspace, email the CITS help desk at help@umaryland.edu or call 410-706-HELP.