Better Sharing on Social Media
We’ve upgraded metadata for our news article template. What does that mean in practical terms? Better engagement on social media!
When a news article is shared on platforms such as Facebook or Twitter, those sites now have greater access to display a photograph and excerpt from the article itself. Facebook, for example, will now display an image (if the article has one), the article’s title, and a brief descriptive excerpt.
Down the road we hope to apply the same technique to other templates, for greater social media engagement sitewide.
