UMB Website Improvements

Better Sharing on Social Media

June 15, 2017

A screenshot of a news article shared on Facebook, demonstrating the new featuresWe’ve upgraded metadata for our news article template. What does that mean in practical terms? Better engagement on social media!

When a news article is shared on platforms such as Facebook or Twitter, those sites now have greater access to display a photograph and excerpt from the article itself. Facebook, for example, will now display an image (if the article has one), the article’s title, and a brief descriptive excerpt.

Down the road we hope to apply the same technique to other templates, for greater social media engagement sitewide.

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