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UMB Website Improvements
Better Sharing on Social Media
June 15, 2017
We’ve upgraded metadata for our news article template. What does that mean in practical terms? Better engagement on social media!
When a news article is shared on platforms such as Facebook or Twitter, those sites now have greater access to display a photograph and excerpt from the article itself. Facebook, for example, will now display an image (if the article has one), the article’s title, and a brief descriptive excerpt.
Down the road we hope to apply the same technique to other templates, for greater social media engagement sitewide.