Guiding Principles
The Prosci® Change Management Methodology
The Prosci® Change Management Methodology is a structured approach to the change process. Prosci® — short for Professional + Science — uses 20 years of research with thousands of change leaders to arrive at an approach to change that focuses on the people side of change to achieve greater outcomes. Since it is established that organizational change depends upon individual change, the three phases of the methodology for organizational change support individuals through:
- Phase 1: Preparing for Change
- Phase 2: Managing Change
- Phase 3: Reinforcing Change
ADKAR
ADKAR is a change management framework created by Prosci®
- Awareness: Need for Change
- Desire: Support the Change
- Knowledge: How to Change
- Ability: Demonstrates Skills and Behaviors
- Reinforcement: Make the Change Stick
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October 2025