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Email Signatures and Standard

In the interest of branding consistency, all University of Maryland, Baltimore (UMB) email must follow these standards. They exist to keep emails professional, minimize server space, and ensure signatures include all necessary information.

Email signatures must match the templates below, which reflect UMB's branding and include the same contact information found on business cards.

  • All phone numbers must be for a University phone.
  • All web addresses must link to a University-sanctioned website (personal websites are not allowed).
  • All social media accounts must be University-sanctioned.

Administrative Units

Firstname Lastname (Arial, bold, 13 point, title case)
Optional: Pronouns: she/her, he/him, etc. 
Title (Arial, regular, 12 point, title case)
Department (Arial, bold, italic, 12 point, title case)

410-706-XXXX (Phone number - Arial, regular, 12 point)

University of Maryland, Baltimore (Arial, bold, 12 point)
Street Address, Suite or Room Number (Arial, regular, 12 point)
Baltimore, MD 21201 (Arial, regular, 12 point)

umaryland.edu (web address - Arial, italic, 12 point)
Facebook: Facebook Profile Name
X (the platform formerly known as Twitter): Twitter Handle

Branded message (optional)

You may choose to include one of these in your signature block. Only one may be used.

  • Living Our Core Values. Respect and Integrity: We value each other and hold ourselves accountable for acting ethically and transparently, using compassion and empathy.
  • Living Our Core Values. Well-Being and Sustainability: We care about the welfare of our people, planet, communities, and University.
  • Living Our Core Values. Equity and Justice: We embrace and are committed to diversity, and we value inclusive and just communities. We oppose discrimination in all its forms.
  • Living Our Core Values. Innovation and Discovery: We imagine and explore new and improved ways to accomplish our mission of education, research, clinical care, and service.

Schools

Firstname Lastname (Arial, bold, 13 point, title case)
Optional: Pronouns: she/her, he/him, etc. 
Title (Arial, regular, 12 point, title case)
Department (Arial, bold, italic, 12 point, title case)

410-706-XXXX (Phone number - Arial, regular, 12 point)

University of Maryland School of (Arial, bold, 12 point)
Street Address, Suite or Room Number (Arial, regular, 12 point)
Baltimore, MD 21201 (Arial, regular, 12 point)

schoolwebaddress.edu (web address - Arial, italic, 12 point)
Facebook: Facebook Profile Name
Twitter: Twitter Handle

School tagline (optional)
Anniversary tagline (optional)

Schools celebrating a milestone anniversary may include an anniversary tagline, formatted as:

Celebrating [NUMBER] years. [FOUNDING YEAR]–[ANNIVERSARY YEAR].

Images and Alt Text

Images and logos may not be embedded in emails, except for branded images specifically approved for email use.

All images must include meaningful alternative text ("alt text").

To add alt text in an Outlook web-based signature:

  1. Go to Settings > Mail > Signatures.
  2. Select your signature.
  3. Right-click the image and choose Add Alternative Text (or Edit Alt Text).
  4. Type a description in the pop-up window.
  5. Save the alt text, then save the signature.

Learn more about alt text and digital accessibility

General Rules

  • Only approved branded messages and taglines are allowed in signature blocks. Religious or personal messages, non-approved branded messages, and personal websites are prohibited.
  • Images and logos may not be embedded in emails, except for branded images specifically approved for email use.
  • Background images and colors are prohibited — all backgrounds must remain white.
  • Text must be black or dark blue.
  • Hashtags are not permitted.
  • Addresses must follow Associated Press (AP) style. For example, street, avenue, and boulevard should be abbreviated as St., Ave., and Blvd.

Contact

Office of Communications and Public Affairs

220 Arch St.
13th Floor
Baltimore, MD 21201

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Fill out our work request form to get in touch with our project managers.

Related Information

Work Requests Digital Accessibility Brand Essentials Submission Guidelines

The University of Maryland, Baltimore is the founding campus of the University System of Maryland.

620 W. Lexington St., Baltimore, MD
21201 | 410-706-3100

The University of Maryland, Baltimore prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to the Title IX Coordinator. Read the UMB Notice of Non-Discrimination.
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