Understanding your target audience helps guide decisions about both design and language.

Here are some questions to think about when determining your audience:

  • Who needs to know about what you do?
  • Who is directly impacted?
  • What do you offer?
  • What do they need?
  • What information you provide?
  • Why are people coming to your website?
  • What action do you want them to take? 

Possible Audiences

  • Baltimore Community

    • Westside Stakeholders
    • Topic Specific
    • Business Partners & Sponsors
  • External Audiences

    • Elected Officials
    • Entrepreneurs
    • Funding Agencies
  • Maryland System

    • Board of Regents
    • Board of Trustees
    • Board of Visitors
  • Media

    • Education Reporters
    • Business Reporters
    • School-/Topic-Specific Media
  • Prospective

    • Students
    • Faculty
    • Staff
  • UMB Logo

    UMB Community

    • Students
    • Faculty
    • Staff
    • BioPark
    • UMMC/UMMS
    • FPI
    • Alumni
    • Donors
    • Researchers

Next Steps