Augmented Reality (AR)

Augmented reality (AR) refers to a technology that overlays virtual content in the real world, enhancing the user's perception and interaction with their environment. Unlike virtual reality (VR), which creates entire virtual environments, AR combines digital elements with the real world. It typically involves using a device, such as a smartphone or tablet, equipped with a camera and sensors to detect and track the user's surroundings. AR technology then superimposes computer-generated images, videos, or information onto the real-world view, creating an augmented experience. This can include displaying additional visual information, providing interactive virtual objects, or offering real-time data overlays. Augmented reality has various applications across industries, including education, gaming, healthcare, architecture, and retail, offering unique opportunities for immersive and interactive experiences.