Naming Conventions


All pieces of content must have a name. This name will help you identify your content in the CMS. Because it is for internal use only, it will not be visible on your site.

  • Treat these names as if they will be visible to the public.
  • Use correct spelling, grammar, and capitalization.
  • Use names that are meaningful and descriptive of your content. “Founders Week Student Cookout” is a descriptive name; “Content 1” is not. 


Media in T4 is housed in the Media Library. Our media is housed in a folder called > Content Assets.

Within Content Assets, a subfolder should be created for the section of the site you are creating (Strategic Plan or Office of the President, for example). Media assets are to be kept in these folders.

Additional subfolders should be created inside these wherever practical. If you have a large number of staff profiles to add to the Strategic Plan branch of the site, for example, consider adding a Profile Images folder within the Strategic Plan folder ( > Content Assets > Strategic Plan > Profile Images).

As with content names, use names that are meaningful and descriptive of your content. For example, “Health Informatics and Bioimaging Conference Poster” is descriptive; “Image 1” is not.

Avoid including underscores, special characters, or uppercase letters in the filenames of files uploaded to the Media Library. Keep your filenames brief yet descriptive, avoid confusing alliterations, and be as consistent as possible. Also, avoid including the file type in the filename (for example, use "2011-events.pdf" instead of "2011-pdf-of-events.pdf"), as this is redundant and generally unnessecary.


A section's name is not only the title of the page. It is also used to generate the page's URL.

You may use spaces, underscores, and special characters in your section name. In the URL, spaces will be converted to dashes and all specials characters will be automatically removed. In addition, all uppercase letters will be converted to lowercase in the URL.

As always, be consistent with our editorial style guides for the web.