We help you promote your event across the University with eye-catching marketing materials and clear, effective messaging. Our team can support you with design, advertising, and digital marketing to boost your event’s visibility.
Marketing and Design
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What We Offer
We tailor every project to your needs using our full in-house expertise, including:
- Event marketing strategy
- Graphic design and branding
- Editorial and writing support
- Digital advertising and eboard graphics
- Web and media support
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Request Marketing Materials
Need printed flyers or digital displays? Submit a work order to get started.
Important notes:
- You can request multiple design elements in one form.
- Photography and videography require separate request submissions.
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Reach More of the UMB Community
Boost your audience by adding your event to UMB’s central channels:
- The Elm Website
- Elm Weekly Newsletter
- The Elm Calendar
Marketing and Design Services
Our team provides comprehensive support to help you plan, design, and deliver effective marketing materials. We work with you from concept to completion, ensuring strong branding, clear messaging, and a cohesive look across all platforms.
We offer strategic planning, project management, and creative direction to guide your marketing efforts. Our services include:
- Developing integrated marketing plans for recruitment, advertising, advocacy, initiatives, and events
- Creating cohesive campaigns for both internal and external audiences
- Managing requests for digital and print collateral, including graphics, signage, flyers, eboards, invitations, postcards, brochures, reports, magazines, and newsletters
- Ensuring brand consistency across all materials
- Brainstorming design concepts and recommending approved visual styles
- Coordinating with design, editorial, web, media, photo, and video teams
- Developing written content and coordinating editing needs Directing stylized photography and organizing photo assets
- Ordering promotional items
- Preparing and distributing approved campus-wide emails
We consult with school, dean, director, and department leads to plan external marketing and communications that strengthen UMB’s reputation and support institutional goals. Services include:
- Advising on advertising, digital marketing, and brand development for recruitment, education, research, and community outreach
- Offering subject-matter expertise in strategic marketing, external communications, and best practices Identifying marketing opportunities that align with school or department business goals
- Supporting the development and management of external campaigns, including workflow, event planning, and vendor coordination
- Guiding the measurement and analysis of marketing performance
- Advising on partnerships with external organizations to advance school or UMB initiatives
- Conducting market research and analysis
- Providing best practices for digital displays and keeping you informed about emerging marketing technologies and trends
NOTE: When OCPA is approved to create a visual look for your school, unit, or department, you will receive three initial design options. After selecting one, you may request up to three rounds of revisions. Any additional work beyond those rounds will be billed.
New to Working with the OCPA Marketing Team?
Schedule a meeting with someone from our knowledgeable marketing team to learn more about the project process and the services we offer.