Tools to tell UMB’s story

We believe in empowering our campus partners with the tools they need to share the University of Maryland, Baltimore’s story with the world. These self-serve resources and guides are designed to help you confidently navigate communication and marketing efforts while ensuring clarity, consistency, and professionalism every step of the way.

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    Branding

    Branding is not only about how we look, but about sustaining the integrity and influence of the institution through consistent use.

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    Training and Guidance

    Training and guidance support effective messaging, consistent use of standards, and best practices for reaching intended audiences.

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    Ordering Materials

    Ordering materials ensures access to approved templates and branded items that support consistent and professional communications.

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    Style Guides

    Style guides provide standards for writing, design, and messaging that help ensure clarity, consistency, and alignment across all communications.

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    Get Trained on Web

    Web training provides guidance on creating, updating, and maintaining content that is clear, accessible, and consistent.

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    Marketing Rule of 7

    The Marketing Rule of 7 shows you how to create consistent, high-impact campaigns across multiple channels.

Tools

Our self-serve resources are here to support you as a steward of the UMB brand. Whether you’re creating a social media post, building a website, or preparing for a media interview, these tools are designed to streamline your work and ensure your communications reflect UMB’s mission, values, and identity.