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Communications and Public Affairs

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The Office of Communications and Public Affairs (CPA) handles internal and external marketing and communications for the University of Maryland, Baltimore (UMB). Our aim is to maintain UMB’s strong brand and message across all campaigns. This strategy will help promote your program, department, school, or event. With its services and support, OCPA also boosts awareness of the University and its seven schools, aiding in advocacy and fundraising.

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OCPA Is Here to Help

UMB has impressive students, faculty, and staff members and remarkable stories to tell about the impact we make in Maryland and beyond. Let OCPA’S team help you share those stories and successes.

New to Working with the OCPA Marketing Team?

Schedule a meeting with someone from our knowledgeable marketing team to learn more about the project process and the services we offer. Please send an email to CommunicationsMarketing@umaryland.edu.

  • Marketing and Design

    Every client’s needs are unique, so we focus on creating strategic, well-coordinated marketing plans and materials tailored to you. Our integrated marketing team has a wide range of expertise, including brand development, design, editorial, event services, marketing, media relations, web development, and writing for print and digital applications.

  • Editorial

    Our team edits, proofreads, refreshes existing content, and writes informative and entertaining stories.

  • Web Services

    The Office of Communications and Public Affairs Web Team offers a wide range of digital services—from quick updates to complex web development—to support UMB departments with expert guidance, transparent timelines, and user-centered solutions.

  • Photography and Videography

    The Office of Communications and Public Affairs' Photo and Video Team aims to tell the stories of the people of the University of Maryland, Baltimore (UMB) and their tireless efforts to keep UMB at the forefront of higher education. 

  • News and Media

    The Office of Communications and Public Affairs’ Media Relations Team promotes UMB research, programs, inventions, and scholarship to external audiences. We put UMB experts in touch with local and national media outlets and report the news to our UMB community. 

  • Social media

    The Office of Communications and Public Affairs promotes the University of Maryland, Baltimore to internal and external audiences through social media.

Commonly Used Resources

Branding Style Guide

To protect and build the University’s brand and reputation, OCPA delivers advice and support to UMB departments and schools through advertising, marketing, public relations, customer service, and visual identity.

Brand Style Guide

For Web Editors

Our Website Manual is designed for web editors around the University, offering training on UMB’s content management system and guidance on content types, writing for the web, and more.

Website Manual

Additional Resources

Explore tools and best practices, that will help you create better content, reflect the UMB brand appropriately, and promote your school, department, or event. 

Tools, Best Practices, and Trainings

Submit to the Elm

To reach an even larger audience at UMB, we also recommend that you add your event to The Elm website/Elm Weekly Newsletter and/or The Elm Calendar. 

Submit to the Elm

The University of Maryland, Baltimore is the founding campus of the University System of Maryland.

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The University of Maryland, Baltimore prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to the Title IX Coordinator. Read the UMB Notice of Non-Discrimination.
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