A brand identity is more than a logo or a set of colors. A brand includes how we interact with our community. Our community consists of the general public, patients and their families, health professionals, prospective students, alumni, donors, and friends. How these constituents interpret the UMB brand experience builds our reputation.
Editorial Resources
Best Practices for Web Writing
Are you writing content for a UMB website? Use the following guidelines, tips, and (not-so-subtle) suggestions to create effective content, engage and inform your audiences, and meet your goals.
Best Practices for Web WritingEditorial Style Guide for the Web
When you are creating content, please follow these style rules. They are required conventions for all content published on UMB websites.
View the Editorial Style Guide for the WebEmail Signatures
In the interest of branding consistency, all UMB email must follow email standard guidelines. These guidelines are in place to ensure that emails are professional, utilize minimal space on servers, and provide necessary information.
UMB Email StandardContact
Office of Communications and Public Affairs Branding Office
branding@umaryland.edu
So we can assure brand standards are being met, when creating anything or altering templates, please have it approved by our Branding Office (branding@umaryland.edu) before distribution or printing.