There are three primary colors that make up the University of Maryland, Baltimore logo and there are nine colors that make up the secondary color palette. When printing in full color, please use the color breaks listed here, as these color breaks are based on the most current Pantone Color Bridge System®. The RGB and hex code values also are listed for any digital or web applications.
Our Colors
Primary Palette
| Color Name | Pantone | Coated CMYK | Uncoated CMYK | RGB | HEX Code |
|---|---|---|---|---|---|
| Red | PMS 186 | 2 100 85 6 | 1 91 72 3 | 200 16 46 | #C8102E |
| Yellow | PMS 116 | 0 14 100 0 | 0 19 100 0 | 255 205 0 | #FFCD00 |
| Black | Black | 0 0 0 100 | 0 0 0 100 | 44 42 41 | #2C2A29 |
Secondary Palette
| Color Name | PMS | Coated/Uncoated CMYK | RGB | Hex Code |
|---|---|---|---|---|
| Teal | 634 U | 100 0 9 40 | 0 118 152 | #007698 |
| Slate Blue | 5415 U | 42 8 0 40 | 93 135 161 | #5d87a1 |
| Gray | 7544 U | 10 1 0 40 | 149 160 169 | #95a0a9 |
| Charcoal | 7540 U | 0 10 0 72 | 105 106 109 | #696a6d |
| Plum | 7449 U | 72 100 77 40 | 73 24 45 | #49182d |
| Forest Green | 5743 U | 33 0 85 82 | 51 70 13 | #33460d |
| Sea Green | 577 U | 24 0 46 10 | 180 204 149 | #b4cc95 |
| Tan | 7503 U | 0 12 35 25 | 200 177 139 | #c8b18b |
| Purple | 268 U | 63 73 17 2 | 115 89 144 | #735990 |
Fonts
Our visual identity is how we strategically and consistently share our stories and pride using specific words, logos, colors, and fonts in our advertising, marketing, public relations, and customer service.
There are two fonts used to create the University of Maryland, Baltimore logo — Trajan Pro Regular and Times New Roman Italic. In certain applications, an additional font of Gotham Book will be used.
Gotham is UMB’s official brand font but is a licensed typeface that might not be available on all systems. If you wish to purchase a Gotham license, contact branding@umaryland.edu.
Primary Fonts
There are three primary fonts — one serif font and two versions of the same sans serif font.
When primary fonts are not available, we suggest you use one of the following fonts. If one of the font selections below is not available, we suggest you use a similar serif or sans serif font.
