There are three primary colors that make up the University of Maryland, Baltimore logo and there are nine colors that make up the secondary color palette. When printing in full color, please use the color breaks listed here, as these color breaks are based on the most current Pantone Color Bridge System®. The RGB and hex code values also are listed for any digital or web applications.
Primary Colors
UMB Red
Pantone: PMS 186
Coated CMYK: 2, 100, 85, 6
Uncoated CMYK: 1, 91, 72, 3
RGB: 200, 16, 46
HEX: #C8102E
UMB Gold
Pantone: PMS 116
Coated CMYK: 0, 14, 100, 0
Uncoated CMYK: 0, 19, 100, 0
RGB: 255, 205, 0
HEX: #FFCD00
UMB Black
Pantone: Black
Coated CMYK: 0, 0, 0, 100
Uncoated CMYK: 0, 0, 0, 100
RGB: 44, 42, 41
HEX: #2C2A29
Secondary Colors
Teal
Pantone 634 U
CMYK: 100, 0, 9, 40
RGB: 0, 118, 152
HEX: #007698
Slate Blue
Pantone 5415 U
CMYK: 42, 8, 0, 40
RGB: 93, 135, 161
HEX: #5d87a1
Gray
Pantone 7544 U
CMYK: 10, 1, 0, 40
RGB: 149, 160, 169
HEX: #95a0a9
Charcoal
Pantone 7540 U
CMYK: 0, 10, 0, 72
RGB: 105, 106, 109
HEX: #696a6d
Plum
Pantone 7449 U
CMYK: 72, 100 ,77, 40
RGB: 73, 24, 45
HEX: #49182d
Forest Green
Pantone 5743 U
CMYK: 33, 0, 85, 82
RGB: 51, 70 ,13
HEX: #33460d
Sea Green
Pantone 577 U
CMYK: 24, 0, 46, 10
RGB: 180, 204 ,149
HEX: #b4cc95
Tan
Pantone 7503 U
CMYK: 0, 12, 35, 25
RGB: 200, 177, 139
HEX: #c8b18b
Purple
Pantone 268 U
CMYK: 64, 73, 16, 2
RGB: 115, 89, 144
HEX: #735990
Grays for Web
ADA Compliant Gray
(on white background)
CMYK: 44, 37, 36, 1
RGB: 150, 148, 150
HEX: #969496
Medium Gray
CMYK: 19, 15, 16, 0
RGB: 204, 204, 204
HEX: #cccccc
Light Gray
CMYK: 3, 3, 2, 0
RGB: 245, 243, 244
HEX: #f5f3f4
Fonts
Our visual identity is how we strategically and consistently share our stories and pride using specific words, logos, colors, and fonts in our advertising, marketing, public relations, and customer service.
There are two fonts used to create the University of Maryland, Baltimore logo — Trajan Pro Regular and Times New Roman Italic. In certain applications, an additional font of Gotham Book will be used.
Gotham is UMB’s official brand font but is a licensed typeface that might not be available on all systems. If you wish to purchase a Gotham license, contact branding@umaryland.edu.
Primary Fonts
There are three primary fonts — one serif font and two versions of the same sans serif font.
Secondary Fonts
When primary fonts are not available, we suggest you use one of the following fonts. If one of the font selections below is not available, we suggest you use a similar serif or sans serif font.
