Step 1

Does the Video Contain Important Visual Information? 

Ask yourself:

If someone could only hear the video and could not see the screen, would they miss important information?

  • No: Audio description is not required.
  • Yes: Continue to the next step.

Step 2

Is That Visual Information Already Spoken? 

Audio description is not required if narration already communicates the information shown on screen.

Examples of integrated description include:

  • The speaker reads slide content aloud
  • Charts and statistics are explained verbally
  • On-screen text is spoken
  • Demonstrations are described during the presentation

If narration already conveys the information, the video includes integrated audio description. 

Step 3

Check for Common Audio Description Needs

If any of the following appear in the video and are not spoken, audio description or integrated narration may be required.

  • On-screen text not spoken aloud
  • Charts or graphs shown without explanation
  • Visual demonstrations without narration
  • Important actions happening silently
  • Text overlays with dates, deadlines, or instructions
  • Graphics that communicate meaning 

Video Types

  • Often Require Audio Description

    The following types of videos frequently contain visual information that must be described.

    • Admissions or recruitment videos
    • Research explainers with charts or statistics
    • Student services tutorials
    • Enrollment or financial aid instructions
    • Demonstrations of equipment or procedures
  • Rarely Require Audio Description

    These videos typically communicate information through speech.

    • Talking-head interviews
    • Panel discussions
    • Recorded podcast conversations
    • Lectures where slide content is fully read aloud 

Examples

Scenario

A faculty member records a lecture using slides.

Not Accessible

The speaker says: “As you can see here.”

The slide displays:

  • Enrollment statistics
  • Bullet points
  • A quotation

None of the slide content is read aloud.

Result: Audio description or integrated narration is required.

Accessible Version

The speaker explains: “This chart shows enrollment increased from 1,200 students in 2022 to 1,500 students in 2025.”

The bullet points and quote are also read aloud.

Result: Separate audio description is not required. 

Scenario

A video shows students studying, attending events, and walking across campus with music.

Accessible Example

Caption or narration states: “Student life at UMB.”

The visuals are atmospheric and contain no critical information.

Result: Audio description is not required.

Example Requiring Description

Text overlays appear:

  • “Apply by March 1”
  • “New residence hall opening Fall 2026”

If this information is not spoken, narration should include it. 

Scenario

A video includes stock footage of hospitals, classrooms, and labs while a narrator speaks.

Accessible Example

Narration says: “At UMB, students gain hands-on clinical experience working with patients and researchers.”

The visuals support the narration but do not add new information.

Result: Audio description is not required.

Example Requiring Description

A statistic appears on screen: “95% Residency Match Rate”

If the narrator does not mention the statistic, it must be spoken. 

Scenario

A montage shows several campus scenes with music.

Accessible Example

Caption reads: “Highlights from the School of Dentistry White Coat Ceremony.”

No essential information appears visually.

Result: Audio description is not required.

Example Requiring Description

The montage includes text identifying:

  • Event titles
  • Speaker names
  • Dates
  • Calls to action

If the narration does not mention these items, description is required. 

Scenario

A video begins with an animated graphic.

Accessible Example

Text appears: “University of Maryland, Baltimore”

If the narrator says: “Welcome to the University of Maryland, Baltimore.”

Result: Audio description is not required.

Example Requiring Description

A graphic displays: “Breakthroughs Can’t Wait”

If the narration never mentions this phrase, it should be spoken. 

Tour videos often show locations across campus.

Audio description is not required if the narration identifies the location at some point in the video.

Accessible Example

Narration says: “We are now standing outside the Health Sciences and Human Services Library.”

Even if the building appears earlier or later in the video, the information is communicated.

Result: Separate audio description is not required.

Example Requiring Description

A tour video shows several buildings but never identifies them verbally.

Result: Viewers who cannot see the screen would miss important information.

Integrated narration or description is required.

Drone footage often shows sweeping views of campus.

Accessible Example

Narration says: “This aerial view shows the University of Maryland Medical Center and the surrounding health sciences campus.”

The location is identified.

Result: Audio description is not required.

Example Requiring Description

Aerial footage focuses on a specific building while music plays.

The building is never identified in narration.

Result: The location should be described through narration. 

Quick Accessibility Check

Before publishing a video, confirm:

  • Important text appearing on screen is spoken aloud
  • Charts or statistics are explained verbally
  • Demonstrations are described
  • A listener could understand the video without seeing the screen
  • Speakers are identified through narration or closed captions

If the answer to any of these questions is no, the video likely needs audio description.


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Request to join the virtual Social Media Committee by emailing social@umaryland.edu