Digital display monitors are located in throughout campus in buildings and parking structures. These displays are tools used to communicate news, events, and information relevant to the University of Maryland, Baltimore community. Read the branding and submission guidelines for digital displays.
Design for Readability and Visibility
The Digital Display Portal supports the submission and distribution of static images only. All images must meet accessibility standards and prioritize clarity and legibility.
Contrast and Color
- Ensure sufficient contrast between text and background colors to support visual perception.
- Minimum contrast ratios:
- 4.5:1 for standard text
- 3:1 for large text
- Use a contrast checker such as the WebAIM Contrast Checker to confirm color compliance.
Text and Font Visibility
- Use sans serif fonts only (Arial, Calibri, Helvetica, or Aptos).
- Minimum font size: 18-point.
- Avoid decorative or condensed fonts.
The 3 x 5 Rule
Design best practices recommend:
- Three lines of no more than five words per line, or
- Five lines of no more than three words per line
Avoid dense text blocks that are difficult to read during the typical 10- to 12-second display duration.
Plain Language
- Keep sentences short (20-25 words maximum).
- Avoid unnecessary jargon.
- Spell out all acronyms on first use.
Descriptive Links
- Use descriptive link text (for example, Register for the Spring Career Fair).
- Use shortened, memorable URLs or QR codes.
- Avoid using all capital letters for URLs.
Landing Pages
Destination URLs must link to a simple, WCAG compliant webpage. Avoid linking directly to PDFs or image files, which can be difficult for mobile screen reader users to navigate.