A brand identity is more than a logo or a set of colors. A brand includes how we interact with our community. Our community consists of the general public, patients and their families, health professionals, prospective students, alumni, donors, and friends. How these constituents interpret the UMB brand experience builds our reputation.
Style Guides
Best Practices for Web Writing
Are you writing content for a UMB website? Use the following guidelines, tips, and suggestions to create effective content, engage and inform your audiences, and meet your goals.
Editorial Style Guide for the Web
When you are creating content, please follow these style rules. They are required conventions for all content published on UMB websites.
Email Signatures
In the interest of branding consistency, all UMB email must follow email standard guidelines. These guidelines are in place to ensure that emails are professional, utilize minimal space on servers, and provide necessary information.
UMB Email Standard