Vehicle Branding

• Select a vehicle type that meets your needs (truck, sedan, van, etc.)
• Prioritize fuel-efficient or electric vehicles when possible
• Recommended colors closely align with the UMB color palette:
  • Black
  • Red
  • Silver/Gray
  • White
• Any other color must be approved by OCPA

Consistency Across Fleet

All vehicles must:

• Align with UMB’s visual identity
• Follow established brand guidelines
• Maintain a consistent look across the fleet to maintain a professional image and visually demonstrate that they are from UMB

Logo Usage

• Use only official UMB or school logos
• Logo must be clearly visible

Placement

Branding may appear on:

• Sides
• Rear
• Hood
• Roof

Information Hierarchy

1. Primary: UMB or school logo
2. Secondary: Department/unit name

Text guidelines:

• 1–2 lines max
• Use title case (unless ALL CAPS is required)
• Use UMB brand colors

Typography

• Use approved fonts only
• Ensure readability at distance

The Davidge Mark

In special circumstances, a standalone Davidge mark may be used with OCPA approval.

Core Values Branding

• Core values graphics or branding may not be added to vehicles
• The following approved tagline may be used:
  • "Living Our Core Values"
  • "UMB: Living Our Core Values" (if UMB is not otherwise present on the vehicle)

Wraps vs. Vinyl

• Preferred: Full or partial wraps (more visibility, easier updates)
• Alternative: High-quality vinyl lettering/graphics securely adhered to the vehicle’s surface 

Imagery

• Generally not used
• Exceptions require OCPA approval
• Must be high-quality and on-brand

Size and Scaling

• Graphics must be legible at distance
• OCPA can provide optimized files

Accessibility

• Follow ADA guidelines for:
  • Color contrast
  • Legibility

Legally Required Information

Vehicles that are subject to legal or regulatory requirements (such as police or specialized service vehicles) may include:

• Vehicle numbers
• Licenses or permits
• Other required identifiers

All additions must still be reviewed and approved by OCPA.

Initiative-Based Branding

Exceptions may be made for programs such as:

• Wellmobile
• PAL vehicles

All exceptions require OCPA approval.

Required

• Sustainability graphic around charging port

Vehicle Types

• BEVs (fully electric, zero emissions)
• PHEVs (electric + gas backup)
• Hybrids (gas-supported electric)

Optional Enhancements

• Green-themed imagery (approved by OCPA)
• Earth-tone color palette (greens, blues, yellows)
• Minimal, clean design
  • Promote a clean and minimalistic design that emphasizes the sustainability message
  • Avoid clutter and excessive graphics

Placement of Sustainability Information

• Highlight sustainability initiatives on vehicles (e.g., fuel efficiency, carbon reduction, green practices)
• Obtain approval for sustainability branding from the Office of Sustainability
• Obtain final branding approval from Hope McGovern, Assistant Director, Marketing and Communications, OCPA

Eco-Friendly Materials

• Use eco-friendly, recyclable materials for vehicle wraps/graphics.
• Use environmentally friendly inks and printing methods.

Sustainability Messaging or Taglines

• Must be approved by the Office of Sustainability
• Email: sustainability@umaryland.edu

Maintenance

• Regularly inspect branding
• Clean and repair as needed

When Branding Is Damaged

• Best option: Replace
• If not possible: Remove rather than continue to use faded or damaged wraps.

Vehicle Retirement

• Remove all branding before disposal

If wraps are not feasible:

• Use magnetic placards (must be approved)
• Still apply required sustainability graphics (if applicable)