A strong brand identity is more than a logo or a color palette. It’s how we interact with our community. Our audiences include the general public, patients and their families, health professionals, prospective students, alumni, donors, and friends. How these groups experience the UMB brand helps build our reputation and trust.
To support a consistent, professional brand, we provide style guides for web content, print materials, and email communication.
Go to the UMB Web Manual, where you can explore in-depth guidelines, tips, and best practices to create effective content, engage your audience, and meet your goals.
Best Practices for Web Writing
Use the Print Style Guide to explore guidelines and best practices for creating effective, consistent, and professional print materials.
Follow these style rules for all UMB website content. These conventions are required to ensure clarity, consistency, and professionalism across the web.
Editorial Style Guide for the WebUse the Email Standards to follow guidelines and best practices for creating professional, consistent email communications that provide all necessary contact information.
The University of Maryland, Baltimore is the founding campus of the University System of Maryland.
620 W. Lexington St., Baltimore, MD
21201 | 410-706-3100
