Our brand hierarchy helps you choose the right logo for your audience. Only one logo should appear on any given communication. Understanding the relationships among UMB, the University of Maryland Medical Center (UMMC), and individual schools or units will help you determine which logo to use.
Tip: If multiple entities are involved in a project, use the broadest and most inclusive logo.
Understanding Logos and File Types
Only OCPA can provide official UMB logos. Logos must not be altered or rearranged in any way. If you work with external vendors, ensure they follow all University brand standards. Questions? Contact branding@umaryland.edu.
UMB logos come in three main file types:
- .JPG – Standard use where transparency is not needed
- .PNG – Best for digital use when a transparent background is needed
- .EPS – Ideal for printing and vendor use; scalable without losing quality (Note: This file may not open on all computers, but vendors will be able to use it.)
