Identify Your Audiences

Who needs to know about what you do, what you offer, and/or what information you provide? Why are people coming to your website? What do they need? Who is directly impacted by the performance of your site?

Consider these example audiences, why they might come to your site, and what they might expect or hope to find there. Not all of these audiences will be applicable to your content. You may have several audiences.

Campus Community
  • Students
  • Faculty
  • Staff
  • BioPark
  • UMMC/UMMS
  • FPI
Maryland System
  • Board of Regents
  • Board of Trustees
  • Board of Visitors
Alumni
Donors
Legislature
  • Elected Officials
Prospective
  • Students
  • Faculty
  • Staff
Researchers
Entrepreneurs
Funding Agencies
Community
  • Westside Stakeholders
  • Topic Specific
Business Partners & Sponsors
Global
Media
  • Education Reporters
  • Business Reporters
  • School-/Topic-Specific Media
Advertising
  • Local
  • State
Region