Determine Roles and Responsibilities

1. Identify your audiences
2. Define your site goals
3. Use your goals and audiences to choose content types
4. Compile the information you’ve gathered into a report that outlines your objectives, key messages, and your target audience(s)

Draft your Documentation

• Keep it simple – use bullet points to highlight key points. Be sure to include areas of concern you wish to focus on, core messages to position on the site, your target audience, desired outcomes (what you want your new website to achieve)
• Give this document to your team to ensure that everyone has the same expectations and understands who is responsible for what.