Our Tagline: Foundations of Excellence
Our tagline is a part of our visual identity and relates to our history. We are the founding campus of the University System of Maryland, and the word excellence denotes the best of the best.
Nothing but the best will do when we teach students, treat patients, or advance science. As the state’s public health, law, and human services university, we have a responsibility to set the standard by which others are measured. We are devoted to excellence in professional and graduate education, research, patient care, and public service: excellence in the craft of teaching, excellence in learning, excellence in scholarship, excellence in customer service, excellence in our interactions with one another, internally and externally. We strive to perform at the highest levels with a commitment to continual improvement.
Excellence is our foundation and enhances the UMB brand experience.
Our Core Values
At UMB, we are driven by our core values. They embrace the spirit, philosophy, and daily business and educational practices of our University. The University of Maryland, Baltimore’s seven core values are emblematic of our seven schools and are always at the heart of our mission. They help to position the institution’s academic programs and its operating philosophy. The core values invigorate UMB’s commitment to its internal and external constituents while supporting global enhancement and social progress.
Our core values are tied to our tagline — Foundations of Excellence.
The University is built on:
ACCOUNTABILITY | CIVILITY | COLLABORATION | DIVERSITY | EXCELLENCE | KNOWLEDGE | LEADERSHIP
