The Office of Communications and Public Affairs (OCPA) leads integrated marketing and communications efforts across the University — internally and externally. We work to ensure a consistent, compelling brand that supports every initiative, campaign, and conversation. Whether you’re promoting a program, launching an event, or advancing a department’s goals, we help amplify your message. Our work strengthens visibility, drives engagement, supports advocacy, and enhances fundraising efforts — positioning your work for greater impact.

New to Working with the OCPA Team?

Schedule a meeting with someone from our knowledgeable marketing team to learn more about the project process and the services we offer. Please send an email to CommunicationsMarketing@umaryland.edu.

  • Dr Jarrell and Oriole

    Marketing and Design

    Every client’s needs are unique, so we focus on creating strategic, well-coordinated marketing plans and materials tailored to you. Our integrated marketing team has a wide range of expertise, including brand development, design, editorial, event services, marketing, media relations, web development, and writing for print and digital applications.

  • person editing a page

    Editorial

    Our team edits, proofreads, refreshes existing content, and writes informative and entertaining stories.

  • UMB Website

    Web Services

    The Office of Communications and Public Affairs Web Team offers a wide range of digital services—from quick updates to complex web development—to support UMB departments with expert guidance, transparent timelines, and user-centered solutions.

  • two people posing for a photo

    Photography and Videography

    The Office of Communications and Public Affairs' Photo and Video Team aims to tell the stories of the people of the University of Maryland, Baltimore (UMB) and their tireless efforts to keep UMB at the forefront of higher education. 

  • News crew

    News and Media

    The Office of Communications and Public Affairs’ Media Relations Team promotes UMB research, programs, inventions, and scholarship to external audiences. We put UMB experts in touch with local and national media outlets and report the news to our UMB community. 

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    Social media

    The Office of Communications and Public Affairs promotes the University of Maryland, Baltimore to internal and external audiences through social media.

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