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The Champions of Excellence advertising campaign is a multi-year branding campaign at the University of Maryland, Baltimore (UMB) in which we are highlighting individuals and teams that exemplify extraordinary accomplishment and represent excellence at the University.
Great universities are made up of great programs and teams so by sharing these stories, to both internal and external audiences, UMB can personalize its people, its mission, its core values, and its groundbreaking achievements. Why is Baltimore, our region, and in some cases the world a better place because of what they do? The goal is to share our stories in a way that everyone can understand and easily retell.
This is the University’s first advertising campaign to increase our brand awareness in the city, state, and region. We will be placing advertisements in print and online throughout Baltimore City, Maryland, and the Mid-Atlantic region.
Our brand is about our culture and what makes us proud to be members of the University of Maryland, Baltimore community.
Calling all champions! Do you have an extraordinary accomplishment that should be featured in our campaign? Do you know a student, faculty member, or colleague who should be featured? If so, we want to hear about it.
Nominations can be sent to Mike Ruddock, director of branding communications, in UMB’s Office of Communications and Public Affairs. Please provide the name, affiliation, and a short, three-four sentence overview of the individual or team’s accomplishments. Remember, all accomplishments must be related to the University.
The following writers contributed to the Champions of Excellence stories: Lydia Levis Bloch, Alan Feiler, Robyn Fieser, Randy Fillmore, Elizabeth Heubeck, Milton Kent, Christianna McCausland, Nan Mulqueen, Gwen Newman, Barbara Pash, Lori Romer Stone, Rita Rooney, Christine Stutz, Joe Sugarman, and Chris Zang
The following photographers contributed to the Champions of Excellence campaign: Lisa Shires Photography and Papercamera: Tracey Brown