The University of Maryland (UM) and the University of Maryland Medical Center (UMMC) have unveiled a new visual identity, including logos and colors, that reflects the collaboration between the two institutions. The goal of the new look is to provide a simplified and consistent external public image to students, faculty, staff, alumni, patients, referring physicians, donors, and the community that is easy to recognize and visually unifying.
"Today's unveiling makes it easier for everyone in the community to know that the University and the Medical Center are aligned in our missions and committed to continuing a longstanding and very rich tradition of collaboration," said Jay A. Perman, MD, president of UM, the founding campus of the University System of Maryland.
"My colleague, Jeff Rivest, the president and CEO of the Medical Center, I know shares my strong views about collaboration and branding is simply the latest step in a partnership that has been developing for years. Our people work together. We share resources, facilities, and knowledge. To me the Medical Center is our central platform for the education of many of our students, for much of our clinical research, and certainly for our service mission."
Rivest also lauded the partnership in a tented celebration across from Davidge Hall, where banners dropped to show off the new joint logo.
"The collaborative relationship the University of Maryland Medical Center enjoys with each of the schools that surround us here on this campus is critical for bringing our patients the best care possible every day," Rivest said. "We are truly fortunate to have these resources surrounding us. ...
"A new logo and visual identity is a symbolic way to recognize our collaboration and make it easier for the community and for our patients to recognize exactly who we are," Rivest said. "Patients will know when they come here that they will get the total benefit of everything we can do together."
UM logo kickoff - short from UMB news on Vimeo.
The new logo, the result of a yearlong effort, replaces independent logos across the University's six professional schools and its various academic and research units and the visual identity of UMMC, an academic medical center that is the flagship of the 12-hospital University of Maryland Medical System. The Medical Center is a tax-exempt entity legally separate from the University.
Many UM students and faculty learn, carry out research, and provide clinical care in UMMC facilities. The schools on the University of Maryland campus in Baltimore include the School of Medicine, School of Law, Dental School, School of Pharmacy, School of Nursing, School of Social Work, and the Graduate School. The Medical Center facilities and the University are physically connected in numerous locations.
The logo represents the pillars of Davidge Hall, the signature building on the UM/UMMC campus at Lombard and Greene streets and one of Baltimore's most recognizable public landmarks. The Davidge icon anchors both the University and the Medical Center in the deep historical tradition of the campus. Next year will mark the 200th anniversary of when the state legislature re-chartered the College of Medicine of Maryland as the University of Maryland here in Baltimore and Davidge Hall was constructed.
"The new logo, based on Davidge Hall, honors a historic landmark and a historic event - the bicentennial of the first building on the founding campus of the University System of Maryland," Perman said. "Davidge Hall is a symbol - to be sure a symbol of the School of Medicine, the Medical Center, and the University/Medical Center campus - but it's also a historic symbol for the city of Baltimore, to which this University and this Medical Center are totally committed."
The new visual identity will be seen in signage around campus, during graduation ceremonies and other events, and in publications, with the transition to be completed by Jan. 1, 2012.
More information about the new visual identity can be found here and at www.umm.edu.