Web Tips

Page Titles and Navigation

September 19, 2016

Consider the hierarchy of your pages from a visitor’s perspective. Is it clear and easy to navigate from page to page? Can a visitor easily and accurately predict what sort of content is on each page from the page title alone? Page titles are often a good place to incorporate the most important keywords for your page. The closer to the start of the title your keywords are, the more helpful they'll be for search ranking. Search results generally only display the first 65-75 characters of the page title, so it’s advisable to keep the title’s length below that limit.

Read more about Search Engine Optimization in Mozilla's Beginner's Guide to SEO at moz.com/beginners-guide-to-seo/.

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