Web Tips

Consider Your Audience

August 15, 2016

One of the most important elements of Search Engine Optimization is empathy for your audience. Ask yourself what visitors to your site would be looking for, and make sure your content delivers it to them. Create useful, information-rich content and produce fresh content regularly where applicable. Build your content primarily for visitors, not for search engines.

Read more about Search Engine Optimization in Mozilla's Beginner's Guide to SEO at moz.com/beginners-guide-to-seo/.

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