Identify Your Audiences

Who needs to know about what you do, what you offer, and/or what information you provide? Why are people coming to your site? What do they need? Who is directly impacted by the performance of your website?

Consider these example audiences, why they might come to your site, and what they might expect or hope to find there. Not all of these audiences will be applicable to your content. You may have several audiences.

Campus Community
  • Students
  • Faculty
  • Staff
  • BioPark
  • UMMC/UMMS
  • FPI

Maryland System
  • Board of Regents
  • Board of Trustees
  • Board of Visitors

Alumni

Donors
Legislature
  • Elected Officials

Prospective
  • Students
  • Faculty
  • Staff

Researchers

Entrepreneurs

Funding Agencies

Community
  • Westside Stakeholders
  • Topic Specific
Business Partners & Sponsors

Global

Media
  • Education Reporters
  • Business Reporters
  • School/Topic Specific Media

Advertising
  • Local
  • State

Region