Digital Marketing and Social Media

Digital Marketing Banner

The Digital Marketing Team promotes the University to internal and external audiences through digital media channels such as social media, display advertising, TV and radio advertising, traditional advertising, and more.

Social Media

Social media is about connecting with our community. Following best practices can help social media users maintain a successful online presence. Do you want to create new or update existing social media platforms for your school, department, or program? Great! You need to make a few decisions first. Please consult the University’s Social Media Guidelines before creating any new University social media accounts.

Social Media Toolbox

Digital Displays

Digital Display Monitors are located in throughout the university in buildings and parking structures. These displays are tools used to communicate news, events, and information relevant to the University of Maryland, Baltimore community. We encourage faculty, staff, and students to use the signs to communicate to a wide audience.

Digital Displays Toolbox

Blogging

UMB believes in writing that is knowledgeable, accurate, professional, and appropriate for its audiences and UMB. Blog administrators are to write respectfully about UMB, its current and potential employees, students, community partners, and the community it serves, and honor the privacy rights of its audiences before writing anything that might be considered private or confidential. Bloggers without permission may not sell any product or service that would compete with any UMB product or service. This includes, but is not limited to, training, books, products, and freelance work. The blog administrators are legally liable for anything written or posted online.

Blogging Toolbox

Social and Digital Media Resources

UMB Social Media Committee

The purpose of the UMB Social Media Committee is to collaborate across all schools and departments to develop a shared social strategy; facilitate two-way communication about social media initiatives; share ideas and strategies to promote social engagement; and encourage social participation across schools and departments.