UMB Email Standard

In the interest of branding consistency, all University of Maryland, Baltimore email must follow email standard guidelines. These guidelines are in place to ensure emails are professional, utilize minimal space on servers, and provide necessary information.

Email Signatures

Email signatures must match the following example. The style and information in this example follow the University’s branding and provides all contact information included on business cards.

All phone numbers must be for a University phone. All web addresses must be for a University-sanctioned website (personal websites are not allowed). All social media accounts must be University-sanctioned.

Administrative Units

FIRSTNAME LASTNAME (Arial, bold, 13 point, all caps)
Optional: Pronouns: she/her, he/him, etc. More information here.
Title (Arial, regular, 12 point, title case)
Department (Arial, bold, italic, 12 point, title case)

410 706 XXXX (Phone number - Arial, regular, 12 point)

University of Maryland, Baltimore (Arial, regular, 12 point)
Street Address, Suite or Room Number (Arial, regular, 12 point)
Baltimore, MD 21201 (Arial, regular, 12 point)

umaryland.edu (web address - Arial, italic, 12 point)
Facebook: Facebook Profile Name
Twitter: Twitter Handle

Branded message (optional)

Branded Messages - Administrative Units

The following are approved branded messages. You may choose to include one of these in your signature block. Only one may be used.

  1. Living our Core Values. ACCOUNTABILITY: The University is committed to being responsible and transparent.
  2. Living our Core Values. CIVILITY: The University expects interactions to be professional, ethical, respectful, and courteous.
  3. Living our Core Values. COLLABORATION: The University promotes teamwork that fosters insightful and excellent solutions and advancement.
  4. Living our Core Values. DIVERSITY: The University is committed to a culture that is enriched by diversity and inclusion, in the broadest sense, in its thoughts, actions, and leadership.
  5. Living our Core Values. EXCELLENCE: The University is guided by a constant pursuit of excellence.
  6. Living our Core Values. KNOWLEDGE: The University’s industry is to create, disseminate, and apply knowledge.
  7. Living our Core Values. LEADERSHIP: The University continuously strives to be a leader and to develop leaders.

Schools

FIRSTNAME LASTNAME (Arial, bold, 13 point, all caps)
Optional: Pronouns: she/her, he/him, etc. More information here.
Title (Arial, regular, 12 point, title case)
Department (Arial, bold, italic, 12 point, title case)

410 706 XXXX (Phone number - Arial, regular, 12 point)

University of Maryland School of (Arial, regular, 12 point)
Street Address, Suite or Room Number (Arial, regular, 12 point)
Baltimore, MD 21201 (Arial, regular, 12 point)

schoolwebaddress.edu (web address - Arial, italic, 12 point)
Facebook: Facebook Profile Name
Twitter: Twitter Handle

School tag line (optional)
Anniversary tagline (optional)

Anniversary Tag Lines

If your school is celebrating a milestone anniversary, you may opt to include an anniversary tagline. The tagline must appear as: Celebrating NUMBER years. FOUNDING YEAR-ANNIVERSARY YEAR.

General Rules

  1. Only approved branded messages and tag lines are allowed in signature blocks. Additional messages, including, but not limited to, religious or personal messages, non-approved branded messages, and personal websites are prohibited.
  2. Images, including logos, may not be embedded in emails.
  3. Background images and colors are prohibited. All backgrounds must remain white.
  4. Text must be black or dark blue.