This year, for the first time, millions of Americans will be protecting their sensitive teeth with NovaMin in everyday dental products. Co-inventor Gary Hack, DDS, couldn't be happier.
"To know that our invention will now have a positive impact globally on dental pain and help those individuals suffering from sensitive teeth is very rewarding," says Hack, who is an associate professor at the University of Maryland Dental School.
Consumer health care company GlaxoSmithKline (GSK) has announced a dental formulation, which is the first for off-the-shelf markets to contain patented NovaMin technology designed to repair sensitive teeth.
At the Chicago Midwinter Dental Meeting, Feb. 24 to 26, GSK in partnership with Dentsply International launched a new NovaMin-containing desensitizing paste and a take-home toothpaste under the GSK brand name called "NUPRO SENSODYNE-Powered By NOVAMIN."
"This is a true testament to the value and quality of the research that is conducted at our Dental School," says Hack.
Hack and co-workers developed NovaMin in the mid-1990s as a treatment for the relief of tooth sensitivity. In their original discovery, the Dental School researchers adapted a bone-regenerating material called Bioglass to treat sensitive teeth.
Particles of NovaMin are small enough to fill tiny tubules in teeth that sometimes allow sweet or cold sensations to reach nerves. They also found that NovaMin would release certain molecules that will remineralize teeth with repeated usage.
Last year, pharmaceutical giant GSK purchased NovaMin Technology, Inc. for $135 million. Previously, NovaMin Technology Inc. had been marketing NovaMin-containing dental products after licensing the technology from the University of Maryland.
Another NovaMin-containing product, Sensodyne Repair and Protect Toothpaste, is available in the European marketplace over-the-counter and will be available in more than 50 international markets during 2011.
"Although some NovaMin-containing products have been available in recent years, this is the first time that a major global toothpaste manufacturer will add NovaMin to their product line. As the Sensodyne product line is the number one recommended brand worldwide to treat dental sensitivity, we are honored," says Hack.
Previously, NovaMin was available in the U.S. only in teeth cleaning and polishing products for dentists and dental hygienists.