We Are UMB

Our Name

The “B” is back. It was always there, but you were told not to use it. We are glad to say that it is back for good. We are the University of Maryland, Baltimore. For short, we are UMB.

Our Charge

We are Maryland’s public health, law, and human services university. We are devoted to excellence in professional and graduate education, research, patient care, and public service. We educate more than half of Maryland’s dentists, lawyers, physicians, and pharmacists and the majority of graduate nurses and graduate social workers. These professionals use their interdisciplinary education to impact economic development in the city, state, and nation and to further our mission to improve the human condition.

Our Location

We are located in downtown Baltimore, Maryland. On the city’s west side, we share our neighborhood with the University of Maryland BioPark, University of Maryland Medical Center, the R Adams Cowley Shock Trauma Center, the Baltimore Veterans Affairs Medical Center, Lexington Market, and Oriole Park at Camden Yards.

Our History

We are the founding campus of the University System of Maryland. The Maryland General Assembly chartered the College of Medicine in 1807. In 1812 the college’s mission was expanded and the college was rechartered as the University of Maryland.

Our Schools

We have seven professional schools, and their names (and founding years) are:

  • University of Maryland School of Medicine (1807)
  • University of Maryland Francis King Carey School of Law (1824)
  • University of Maryland School of Dentistry (1840)
  • University of Maryland School of Pharmacy (1841)
  • University of Maryland School of Nursing (1889)
  • University of Maryland Graduate School (1918)
  • University of Maryland School of Social Work (1961)
Our Brand

Our students, faculty, and staff are our brand and deliver a brand experience to our community through our advertising, marketing, public relations, customer service, and visual identity. Our community consists of the general public, patients and their families, health professionals, prospective students, alumni, donors, and friends. How these constituents interpret the UMB brand experience builds our reputation.

By sharing our pride in the University with our community, we build our reputation and encourage quick recognition among our community. We do this so that when people hear about the University of Maryland, Baltimore, they recognize us and know who we are.

When they hear or experience great things about us, they support us, want to work here, want to go to school here, seek care here, get advice from us, want to get involved with us, and see us as experts. Most important, they share our stories and become a part of the UMB brand experience.

Our Visual Identity

Our visual identity is how we strategically and consistently share our stories and pride using specific words, logos, colors, and fonts in our advertising, marketing, public relations, and customer service.

Our Logo

 
Our Colors

Primary palette

   

Coated CMYK

Uncoated CMYK

RGB

Hex Code

Red PMS 186

2  100  85  6

1  91  72  3

200  16  46

#C8102E

Yellow PMS 116 0  14  100  0 0  19  100  0 255  205  0 #FFCD00
Black Black 0  0  0   100 0  0  0  100 44  42  41 #2C2A29

 

Secondary palette


 

  PMS

Coated/Uncoated CMYK

RGB

Hex Code

Blue 634 U

100  0  9  40

0  118  152

#007698

Slate 5415 U 42  8  0  40 93  135  161 #5d87a1
Gray 7544 U 10  1  0  40 149  160  169 #95a0a9
Charcoal 7540 U 0  10  0  72 105  106  109 #696a6d
Plum 7449 U 72  100  77  40 73  24  45 #49182d
Forest Green 5743 U 33  0  85  82 51  70  13 #33460d
Sea Green 577 U 24  0  46  10 180  204  149 #b4cc95
Tan 7503 U 0  12  35  25 200  177  139 #c8b18b

 

 

Our Fonts

 

Trajan Pro, Times New Roman, Gotham, Gotham Narrow, Calisto, Franklin Gothic, Arial

Our Brand

Our students, faculty, and staff are our brand and deliver a brand experience to our community through our advertising, marketing, public relations, customer service, and visual identity. Our community consists of the general public, patients and their families, health professionals, prospective students, alumni, donors, and friends. How these constituents interpret the UMB brand experience builds our reputation.

By sharing our pride in the University with our community, we build our reputation and encourage quick recognition amongst our community. We do this so that when people hear about the University of Maryland, Baltimore, they recognize us and know who we are.

When they hear or experience great things about us, they support us, want to work here, want to go to school here, seek care here, get advice from us, want to get involved with us, and see us as experts. Most importantly, they share our stories and become a part of the UMB brand experience.