Web Tips

Writing Alt Text

July 11, 2016

All images on the website should have appropriate alt text. Screen readers will read this text aloud to visually impaired users.

Alt text should succinctly describe the content conveyed by the image. Avoid making alt text too verbose, but also make sure to sufficiently describe more complex subjects. Avoid unnecessary text such as "image of." Whenever possible, alt text should communicate all of the same information as the image. Never use the image's filename or any other generic nondescriptive text as alternate text.

Read more about accessibility on the UMB Website Manual: umaryland.edu/cpa/toolbox/website-manual/prepare/accessibility/.


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