Branding

Our Brand

Our students, faculty, and staff are our brand and deliver a brand experience to our community through our advertising, marketing, public relations, customer service, and visual identity. Our community consists of the general public, patients and their families, health professionals, prospective students, alumni, donors, and friends. How these constituents interpret the UMB brand experience builds our reputation.

By sharing our pride in the University with our community, we build our reputation and encourage quick recognition among our community. We do this so that when people hear about the University of Maryland, Baltimore, they recognize us and know who we are.

When they hear or experience great things about us, they support us, want to work here, want to go to school here, seek care here, get advice from us, want to get involved with us, and see us as experts. Most important, they share our stories and become a part of the UMB brand experience.

Our Fonts

Our Logo

Our Visual Identity

Our visual identity is how we strategically and consistently share our stories and pride using specific words, logos, colors, and fonts in our advertising, marketing, public relations, and customer service.

Our Colors

Primary Palette

    Coated CMYK         Uncoated CMYK          RGB            Hex Code

Red

 PMS 186 2 100 85 6  1 91 72 3 200 16 46  #C8102E 

Yellow

 PMS 116 0 14 100 0   0 19 100 0  255 205 0  #FFCD00

Black

 Black 0 0 0 100  0 0 0 100 44 42 41   #2C2A29

 

Secondary Palette

     PMS                Coated/Uncoated CMYK        RGB               Hex Code

Blue 634 U 100 0 9 40 0 118 152 #007698
Slate 5415 U 42 8 0 40 93 135 161 #5d87a1
Gray 7544 U 10 1 0 40 149 160 169 #95a0a9
Charcoal 7540 U 0 10 0 72 105 106 109 #696a6d
Plum 7449 U 72 100 77 40 73 24 45 #49182d
Forest Green 5743 U 33 0 85 82 51 70 13 #33460d
Sea Green 577 U 24 0 46 10 180 204 149 #b4cc95
Tan 7503 U 0 12 35 25 200 177 139 #c8b18b

 

Brand Approvals

The Office of Communications and Public Affairs must approve all uses of University logos, including each school logo before a project is printed, published, or produced.

Send PDF proofs to Laura Kozak, Associate Vice President, Communications and Public Affairs, for approval.

Having a branding challenge? Share it with us. We are here to help and are confident that we can find a solution that meets University brand standards.