- Academic Affairs
- Administration and Finance
- Center for Health and Homeland Security
- Center for Information Technology Services
- Communications and Public Affairs
- Community Engagement
- Government Affairs
- Human Resource Services
- Office of Philanthropy
- Operations and Planning
- Police and Public Safety
- President's Office
- Research and Development
- University Counsel
Our students, faculty, and staff are our brand and deliver a brand experience to our community through our advertising, marketing, public relations, customer service, and visual identity. Our community consists of the general public, patients and their families, health professionals, prospective students, alumni, donors, and friends. How these constituents interpret the UMB brand experience builds our reputation.
By sharing our pride in the University with our community, we build our reputation and encourage quick recognition among our community. We do this so that when people hear about the University of Maryland, Baltimore, they recognize us and know who we are.
When they hear or experience great things about us, they support us, want to work here, want to go to school here, seek care here, get advice from us, want to get involved with us, and see us as experts. Most important, they share our stories and become a part of the UMB brand experience.
Our Visual Identity
Our visual identity is how we strategically and consistently share our stories and pride using specific words, logos, colors, and fonts in our advertising, marketing, public relations, and customer service.
Coated CMYK Uncoated CMYK RGB Hex Code
|PMS 186||2 100 85 6||1 91 72 3||200 16 46||#C8102E|
|PMS 116||0 14 100 0||0 19 100 0||255 205 0||#FFCD00|
|Black||0 0 0 100||0 0 0 100||44 42 41||#2C2A29|
PMS Coated/Uncoated CMYK RGB Hex Code
|Blue||634 U||100 0 9 40||0 118 152||#007698|
|Slate||5415 U||42 8 0 40||93 135 161||#5d87a1|
|Gray||7544 U||10 1 0 40||149 160 169||#95a0a9|
|Charcoal||7540 U||0 10 0 72||105 106 109||#696a6d|
|Plum||7449 U||72 100 77 40||73 24 45||#49182d|
|Forest Green||5743 U||33 0 85 82||51 70 13||#33460d|
|Sea Green||577 U||24 0 46 10||180 204 149||#b4cc95|
|Tan||7503 U||0 12 35 25||200 177 139||#c8b18b|
The Office of Communications and Public Affairs must approve all uses of University logos, including each school logo before a project is printed, published, or produced.
Send PDF proofs to Laura Kozak, Associate Vice President, Communications and Public Affairs, for approval.
Having a branding challenge? Share it with us. We are here to help and are confident that we can find a solution that meets University brand standards.