About the Brand

The University of Maryland along with the University of Maryland Medical Center desire to present a consistent, unique, and unified visual image to the public to demonstrate our close collaboration and shared mission.

University of Maryland

A unified visual identity is part of the University strategic plan to bring together the strengths of all the schools in partnership with the hospital to make us greater than the sum of our parts, and to create a dynamic University community.

The new brand identity provides a simplified and consistent external image to students, faculty, alumni, donors, patients, referring physicians, and the community that is easy to understand and visually unifying.